We are
An architectural outdoor-room studio in Los Angeles. Design, engineering, permit, and install. Louvered, insulated, lattice, timber.
Brand kit · MPB
Master Patio Builders
The outdoor room, mastered.
Confidential to the studio · masterpatiobuilders.com · (424) 230-3233
01
The name
Master Patio Builders is the full name, always, on first mention. After that, the studio or MPB. Never “Master Patio,” never “MP Builders,” never a cute shortening for social.
Master is a standard of work, not a boast. Do not decorate it. Do not put a crown on the mark. Do not write “masters of outdoor living.”
Tagline, when one is needed: The outdoor room, mastered.
02
Position
Patio companies sell covers. We specify rooms. The system is chosen last, on purpose, for the house and the light it lives in.
We are not
A dealer catalog. A kit shop. A lead-gen landing page with a stock sunset. A first-person blog about aluminum gauges.
03
Mark
The mark is a structure: a frame, three louvers, a beam, two posts. It is drawn, not decorated. Use it in ink on limestone, cream on night, or cream on copper. Never add a drop shadow, never put it in a circle, never recolor the strokes independently.
Master
Patio Builders
Primary lockup
Mark left, word right. Clear space = the width of one post.
04
Color
Warm stone, not cool gray. One metal: oxidized copper. The rest is limestone, ink, and the bronze of a powder-coated post. No yellow contractor gold. No teal. No purple.
Ink
#1B1814
--color-ink
Limestone
#F3EEE4
--color-limestone
Paper
#E8E0D0
--color-paper
Cream
#F7F3EA
--color-cream
Copper
#B55232
--color-copper
Bronze
#7A6248
--color-bronze
Sage
#4A5846
--color-sage
Night
#14110E
--color-night
05
Type
Display · Fraunces
The outdoor room, mastered.
Soft serif. Optical size on. Medium weight. Tight tracking on large sizes. Never bold 700. Never all-caps for a headline.
Body · Outfit
The light in August. The rain in February. The HOA letter. The existing ledger. The span you actually need. Then we specify the system and take it through design, engineering, permit, and install.
Labels are Outfit, small, wide tracking.
06
Voice
Write like this
- Short sentences. Specific materials. The house, the light, the span.
- Speak like a builder who reads drawings — not a dealer who reads a script.
- Name the problem: west sun, hillside wind, an HOA, a ledger that will not take the load.
- The name is a standard. Use it that way.
Never write like this
- Oasis. Dream backyard. Elevate. Affordable luxury. Transform your space.
- Catalog dumps: Alumawood vs 4K vs Equinox as the homepage.
- First-person rambling. COVID as a selling point. DIY kits.
- Invented reviews, invented license numbers, invented project addresses.
07
Photography
Warm, architectural, no people as heroes. Detail the joinery. Prefer late light. Do not use fish-eye, HDR, or a drone shot of a warehouse-built kit.
08
In use
Master
Patio Builders
Card
(424) 230-3233
hello@masterpatiobuilders.com
Los Angeles
Master Patio Builders
(424) 230-3233Truck door
Signage, hats, and invoices follow the same lockup. Copper is an accent, never a field for long text.
09
Site
The public site is the brand in motion. Home is a long argument. Systems are four rooms. Work is conditions, not fake addresses. Process is five stages. Inquire is a two-step form plus the studio number, always visible.
- /
- /work
- /systems
- /systems/louvered
- /systems/insulated
- /systems/lattice
- /systems/timber
- /process
- /service
- /inquire
- /brand
10
Going live on Cloudflare
The domain masterpatiobuilders.com lives on Cloudflare. This site is built to ship as a Worker with static assets — not as a WordPress install and not as a pile of unexplained files.
- 01 · In Cloudflare, open Workers & Pages and create a new Worker.
- 02 · Connect the repo, or deploy with Wrangler from this project.
- 03 · Point masterpatiobuilders.com at the Worker. Keep the existing phone redirect.
- 04 · Add a Worker secret for outbound mail when you want the form to land in an inbox.
Wrangler config ships with the project as wrangler.toml. The Worker serves the site and accepts POST /api/inquire.